This year's Halloween will be the last without EET. And right now, you are preparing for the peak season: the Heureka comparison site reports a year-on-year increase in interest in costumes of about 10 %, and chocolate figurines and bars have almost doubled, according to it. On the other hand, interest in cemetery candles is about 40 % lower than last year, although it has increased by a quarter to a third in the last week. According to a Heureka spokesperson, "Halloween has the upper hand this year," but the main wave of purchases for Halloween is yet to come.
The numbers show a shift in what and when people buy. Rohlík reports a 30% increase in Halloween sweets, Košík even reported a 170% increase in decorations. Globus recorded 75% more pumpkins in the first half of October than at the end of September. According to a survey by Ipsos for Billa, 56% of people plan to celebrate All Souls' Day, and 24% of people celebrate Halloween. According to the article, the peak of purchases is moving closer to the holidays themselves (Halloween 31 October, All Souls' Day 2 November).
For payments, this means short but intense peaks: in delivery, in brick-and-mortar stores and at street stalls. Payment solutions that handle fast payments, such as contactless terminals, mobile terminals or QR code payments, are proving to be essential for your company on such days. If you haven't checked that you are using the right solution, it's high time to do it.
Gastronomy and stall sales will mainly have to deal with the connection of the terminal and the cash register, e-shops will be less affected by the change, because the recording of online payments concerns different situations than in personal sales.
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