{"id":8645,"date":"2026-05-27T14:13:01","date_gmt":"2026-05-27T12:13:01","guid":{"rendered":"https:\/\/www.biznisa.com\/?page_id=8645"},"modified":"2026-05-28T10:03:16","modified_gmt":"2026-05-28T08:03:16","slug":"jak-se-pocitaji-poplatky-za-prijimani-platebnich-karet","status":"publish","type":"page","link":"https:\/\/www.biznisa.com\/en\/jak-se-pocitaji-poplatky-za-prijimani-platebnich-karet\/","title":{"rendered":"Jak se po\u010d\u00edtaj\u00ed poplatky za p\u0159ij\u00edm\u00e1n\u00ed platebn\u00edch karet"},"content":{"rendered":"

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Jak se skute\u010dn\u011b po\u010d\u00edt\u00e1 cena?<\/h1>\n

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Vysv\u011btlujeme, z \u010deho se cena platebn\u00edho termin\u00e1lu skl\u00e1d\u00e1 \u2014 bez polopravd, hv\u011bzdi\u010dek a marketingov\u00e9ho \u201eod 0,3 %\u00a0“ v drobn\u00e9m p\u00edsmu. Po p\u0159e\u010dten\u00ed budete v\u011bd\u011bt, na co se pt\u00e1t a pro\u010d u r\u016fzn\u00fdch nab\u00eddek vid\u00edte tak r\u016fzn\u00e1 \u010d\u00edsla.<\/span><\/p>\n

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„Termin\u00e1l u\u017e od…“<\/h2>\n

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0,3%<\/h2>\n

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\u010c\u00edslo, kter\u00e9 v\u00e1m obchodn\u00edk uk\u00e1\u017ee na webu. Ukazuje pouze <\/span>mar\u017ei zpracovatele<\/strong> (acquiring margin). Chyb\u00ed mu interchange (poplatek bance kupuj\u00edc\u00edho) a scheme fee (poplatek Visa\/Mastercard).<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.6″ _module_preset=“default“ background_enable_color=“off“ use_background_color_gradient=“on“ background_color_gradient_type=“elliptical“ background_color_gradient_direction_radial=“top right“ background_color_gradient_stops=“rgba(244,48,124,0.04) 0%|rgba(126,219,46,0.45) 100%“ custom_padding=“20px|20px|20px|20px|true|true“ border_radii=“on|20px|20px|20px|20px“ box_shadow_style=“preset1″ box_shadow_color=“gcid-cbe7e625-4a00-48c4-a586-7496378905e2″ global_colors_info=“{%22gcid-cbe7e625-4a00-48c4-a586-7496378905e2%22:%91%22box_shadow_color%22%93,%22gcid-9a2143e4-e64d-461b-b403-a380f0d0367b%22:%91%22background_color%22%93}“][et_pb_button button_text=“Co re\u00e1ln\u011b plat\u00edte“ _builder_version=“4.27.6″ _module_preset=“default“ custom_button=“on“ button_text_size=“16px“ button_text_color=“gcid-266ba876-53e9-43d2-8326-b935293de15e“ button_border_radius=“35px“ button_use_icon=“off“ global_colors_info=“{%22gcid-266ba876-53e9-43d2-8326-b935293de15e%22:%91%22button_text_color%22%93}“][\/et_pb_button][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ header_2_font=“|700|||||||“ header_2_text_color=“#000000″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Skute\u010dn\u00fd celkov\u00fd n\u00e1klad<\/h2>\n

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~ 1,1 %<\/span><\/h2>\n

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Sou\u010det v\u0161ech t\u0159\u00ed slo\u017eek + p\u0159\u00edpadn\u00fd pron\u00e1jem termin\u00e1lu. Toto \u010d\u00edslo zaplat\u00ed <\/span>ka\u017ed\u00fd obchodn\u00edk<\/strong>, a\u0165 si vybere kter\u00e9hokoliv dodavatele. Stejn\u011b tak, jako ka\u017ed\u00fd p\u0159i tankov\u00e1n\u00ed plat\u00ed spot\u0159ebn\u00ed da\u0148.<\/span><\/p>\n

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D\u016fle\u017eit\u00e9:<\/strong> Tohle nen\u00ed o tom, \u017ee n\u011bkdo l\u017ee. Je to o tom, \u017ee trh je zvykl\u00fd ukazovat jen mar\u017ei a tv\u00e1\u0159it se, \u017ee to je cel\u00e1 cena. My to d\u011bl\u00e1me jinak \u2014 ukazujeme rovnou v\u0161echno.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.6″ _module_preset=“default“ background_enable_color=“off“ use_background_color_gradient=“on“ background_color_gradient_stops=“#ffffff 0%|#bd76db 32%|rgba(237,52,224,0.5) 47%|#ea6994 62%|#ffffff 100%“ custom_padding=“||65px|||“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.27.6″ _module_preset=“default“ width_tablet=““ width_phone=“90%“ width_last_edited=“on|phone“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.6″ _module_preset=“default“ global_colors_info=“{}“][et_pb_button button_text=“Anatomie ceny“ _builder_version=“4.27.6″ _module_preset=“default“ custom_button=“on“ button_text_size=“18px“ button_text_color=“#FFFFFF“ button_border_color=“#FFFFFF“ button_border_radius=“35px“ button_use_icon=“off“ global_colors_info=“{}“][\/et_pb_button][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ header_font=“|700|||||||“ header_text_color=“#000000″ header_font_size=“36px“ custom_margin=“||9px|||“ global_colors_info=“{}“]<\/p>\n

Ka\u017ed\u00e1 platba kartou m\u00e1 t\u0159i povinn\u00e9 slo\u017eky<\/h1>\n

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Bez ohledu na to, kdo v\u00e1m termin\u00e1l dod\u00e1. Bez ohledu na zemi, banku, termin\u00e1l. Tyto t\u0159i poplatky jsou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 jedin\u00e9 transakce.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ use_custom_gutter=“on“ make_equal=“on“ _builder_version=“4.27.6″ _module_preset=“default“ width_tablet=““ width_phone=“90%“ width_last_edited=“on|phone“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.6″ _module_preset=“default“ background_enable_color=“off“ use_background_color_gradient=“on“ background_color_gradient_type=“circular“ background_color_gradient_direction_radial=“top right“ background_color_gradient_stops=“rgba(255,255,255,0.07) 0%|#ffffff 66%“ custom_padding=“20px|20px|20px|20px|true|true“ border_radii=“on|20px|20px|20px|20px“ box_shadow_style=“preset1″ box_shadow_color=“gcid-cbe7e625-4a00-48c4-a586-7496378905e2″ global_colors_info=“{%22gcid-cbe7e625-4a00-48c4-a586-7496378905e2%22:%91%22box_shadow_color%22%93}“][et_pb_icon font_icon=“||divi||400″ icon_color=“rgba(255,255,255,0.63)“ icon_width=“48px“ align=“right“ _builder_version=“4.27.6″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_icon][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ header_3_font=“|700|||||||“ custom_margin=“||4px|||“ global_colors_info=“{}“]<\/p>\n

Interchange<\/h3>\n

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0,2-1,5% obratu<\/p>\n

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Poplatek, kter\u00fd jde <\/span>bance kupuj\u00edc\u00edho<\/strong>(t\u00e9, kter\u00e1 vydala kartu). Je to odm\u011bna za to, \u017ee banka vystavila kartu a zaru\u010duje, \u017ee m\u00e1 klient pen\u00edze.<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=“gcid-1ceede91-71be-464b-930c-ee204c722893″ _builder_version=“4.27.6″ _module_preset=“default“ custom_margin=“||2px|||“ global_colors_info=“{%22gcid-1ceede91-71be-464b-930c-ee204c722893%22:%91%22color%22%93}“][\/et_pb_divider][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“0px||||false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Stanov\u00ed: <\/span>\u00a0EU regulace + banka vydavatele<\/strong><\/p>\n

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Scheme fee<\/h3>\n

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~ 0,03 % + ~ 0,40 K\u010d \/ transakci<\/span><\/p>\n

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Poplatek pro karetn\u00ed asociaci \u2014 <\/span>Visa nebo Mastercard<\/strong>. Plat\u00ed se za pou\u017e\u00edv\u00e1n\u00ed jejich infrastruktury, zpracov\u00e1n\u00ed dat a bezpe\u010dnost s\u00edt\u011b.<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=“gcid-1ceede91-71be-464b-930c-ee204c722893″ _builder_version=“4.27.6″ _module_preset=“default“ custom_margin=“||2px|||“ global_colors_info=“{%22gcid-1ceede91-71be-464b-930c-ee204c722893%22:%91%22color%22%93}“][\/et_pb_divider][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“]<\/p>\n

Stanov\u00ed: <\/span>\u00a0Visa \/ Mastercard<\/strong><\/p>\n

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Acquiring mar\u017ee<\/h3>\n

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0,1-0,5 % obratu<\/p>\n

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Mar\u017ee <\/span>zpracovatele plateb<\/strong> (acquirera) a zprost\u0159edkovatele. To jedin\u00e9, co se mezi nab\u00eddkami re\u00e1ln\u011b li\u0161\u00ed \u2014 a co se d\u00e1 vyjedn\u00e1vat.<\/span><\/p>\n

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Stanov\u00ed: <\/span>\u00a0acquirer (\u010cSOB, Teya, atd.)<\/strong><\/p>\n

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Kl\u00ed\u010dov\u00e9 ponau\u010den\u00ed:<\/strong> Prvn\u00ed dv\u011b slo\u017eky (interchange + scheme) jsou regulovan\u00e9 a tvo\u0159\u00ed <\/span>cca 70 %<\/strong> celkov\u00e9 ceny. Nikdo na trhu \u2014 ani my, ani konkurence \u2014 je nem\u016f\u017ee sn\u00ed\u017eit. Li\u0161\u00ed se jen t\u0159et\u00ed slo\u017eka. A o n\u00ed je cel\u00e1 sout\u011b\u017e.<\/span><\/p>\n

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A k tomu je\u0161t\u011b p\u0159\u00edpadn\u011b\u2026<\/h3>\n

Podle typu \u0159e\u0161en\u00ed k tomu mohou p\u0159ib\u00fdt dal\u0161\u00ed polo\u017eky. \u017d\u00e1dn\u00e1 nen\u00ed povinn\u00e1, ale dobr\u00e9 v\u011bd\u011bt, \u017ee existuj\u00ed:<\/p>\n