{"id":4483,"date":"2025-07-26T09:13:48","date_gmt":"2025-07-26T07:13:48","guid":{"rendered":"https:\/\/www.biznisa.com\/?p=4483"},"modified":"2025-07-28T16:08:29","modified_gmt":"2025-07-28T14:08:29","slug":"spropitne-zacina-hybat-trhem","status":"publish","type":"post","link":"https:\/\/www.biznisa.com\/en\/spropitne-zacina-hybat-trhem\/","title":{"rendered":"Tips are starting to move the market"},"content":{"rendered":"[et_pb_section fb_built=“1″ admin_label=“section“ _builder_version=“4.16″ da_disable_devices=“off|off|off“ global_colors_info=“{}“ theme_builder_area=“post_content“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row admin_label=“row“ _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“ theme_builder_area=“post_content“][et_pb_text admin_label=“Text“ _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ hover_enabled=“0″ global_colors_info=“{}“ theme_builder_area=“post_content“ sticky_enabled=“0″]

Zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci d\u00e1vaj\u00ed spropitn\u00e9, se v posledn\u00ed dob\u011b v\u00fdrazn\u011b m\u011bn\u00ed \u2013 a\u0165 u\u017e jde o kav\u00e1rny, restaurace, e-shopy nebo slu\u017eby. D\u0159\u00edve \u0161lo o drobn\u00e9 \u201cnav\u00edc\u201d jako pod\u011bkov\u00e1n\u00ed za dob\u0159e odveden\u00e9 obslou\u017een\u00ed z\u00e1kazn\u00edka. Dnes jsou d\u00fd\u0161ka \u010dasto integrovanou sou\u010d\u00e1st\u00ed platebn\u00edho procesu a objevuj\u00ed se i tam, kde bychom to je\u0161t\u011b p\u0159ed p\u00e1r lety ne\u010dekali. Tento trend m\u00e1 dopad i na podnikatele \u2013 a\u0165 u\u017e p\u0159\u00edmo nebo nep\u0159\u00edmo.<\/p>\n

 <\/p>\n

<\/p>\n

<\/p>\n

Termin\u00e1ly aktivn\u011b \u201enavrhuj\u00ed\u201c v\u00fd\u0161i spropitn\u00e9ho<\/strong><\/h2>\n

<\/p>\n

Modern\u00ed platebn\u00ed termin\u00e1ly dnes b\u011b\u017en\u011b zobrazuj\u00ed volbu d\u00fd\u0161ka ve form\u011b procent (nap\u0159. 5\u202f%, 10\u202f%, 15\u202f%). A\u0165 u\u017e jde o obsluhu v bistru nebo o kur\u00fdra, z\u00e1kazn\u00edk je p\u0159i placen\u00ed veden k p\u0159id\u00e1n\u00ed odm\u011bny. D\u0159\u00edve se \u010d\u00e1stky zaokrouhlovaly, dnes je spropitn\u00e9 v\u00edce \u0159\u00edzen\u00e9 technologi\u00ed ne\u017e impulsem z\u00e1kazn\u00edka. N\u011bkter\u00e1 platebn\u00ed \u0159e\u0161en\u00ed zase nab\u00edzej\u00ed p\u0159edem definovan\u00e9 pevn\u00e9 \u010d\u00e1stky, nap\u0159\u00edklad 10,20 nebo 30 K\u010d atd. Na trhu vid\u00edme, \u017ee poskytovatel\u00e9 hledaj\u00ed r\u016fzn\u00e9 cesty jak „d\u00fd\u0161ko“ zv\u00fd\u0161it.<\/p>\n

 <\/p>\n

<\/p>\n

<\/p>\n

Spropitn\u00e9 je\u0161t\u011b p\u0159ed slu\u017ebou?<\/strong><\/h2>\n

<\/p>\n

Zm\u011bna nast\u00e1v\u00e1 i v \u010dasov\u00e1n\u00ed, kdy spropitn\u00e9 z\u00e1kazn\u00edk zad\u00e1v\u00e1. St\u00e1le \u010dast\u011bji je z\u00e1kazn\u00edk vyzv\u00e1n k p\u0159id\u00e1n\u00ed d\u00fd\u0161ka je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e mu je slu\u017eba v\u016fbec poskytnuta \u2013 nap\u0159\u00edklad p\u0159i bezkontaktn\u00ed platb\u011b nebo objedn\u00e1vce online. Pokud pak slu\u017eba nespln\u00ed o\u010dek\u00e1v\u00e1n\u00ed, d\u00fd\u0161ko u\u017e je p\u0159esto zaplacen\u00e9 a vracen\u00ed nen\u00ed b\u011b\u017en\u00e9. To tro\u0161ku pop\u00edr\u00e1 podstatu spropitn\u00e9ho, tak jako ho zn\u00e1me – m\u00e1 to b\u00fdt odm\u011bna, ne automatick\u00e1 sou\u010d\u00e1st, tedy aspo\u0148 v na\u0161em regionu. Existuj\u00ed zem\u011b, kde se spropitn\u00e9 zad\u00e1v\u00e1 automaticky, ale o tom za chv\u00edli.<\/p>\n

<\/p>\n

Kde vid\u00edme posun je nap\u0159\u00edklad doru\u010dov\u00e1n\u00ed a\u0165 u\u017e bal\u00ed\u010dku nebo nap\u0159\u00edklad j\u00eddla k v\u00e1m dom\u016f. V objedn\u00e1vkov\u00fdch syst\u00e9mech jako je nap\u0159\u00edklad Bolt Food m\u016f\u017eete kur\u00fdrovi, kter\u00fd p\u0159iveze va\u0161e j\u00eddlo d\u00e1t dop\u0159edu spropitn\u00e9, ale m\u016f\u017eete tak u\u010dinit i pot\u00e9. Taxislu\u017eby jsou dal\u0161\u00ed oblasti, kde je spropitn\u00e9 t\u00e9m\u011b\u0159 standardem. Je tedy vid\u011bt, \u017ee velk\u00e9 spole\u010dnosti spropitn\u00e9 pou\u017e\u00edvaj\u00ed \u010dasto, ale pokud v\u00e1m j\u00eddlo doveze mal\u00e1 pizzerie, obvykle tuto slu\u017ebu nenab\u00eddne – p\u0159itom pokud dostanete teplou pizzu s \u00fasm\u011bvem na tv\u00e1\u0159i, r\u00e1di spropitn\u00e9 d\u00e1te. Mal\u00ed obchodn\u00edci tak p\u0159ich\u00e1z\u00ed o pen\u00edze na v\u00edc pro kur\u00fdry, kter\u00e9 je \u010d\u00edm d\u00e1l slo\u017eit\u011bj\u0161\u00ed naj\u00edt.<\/p>\n

 <\/p>\n

<\/p>\n

<\/p>\n

D\u00fd\u0161ka ve sv\u011bt\u011b e-commerce<\/strong><\/h2>\n

<\/p>\n

Zaj\u00edmav\u00fdm trendem je zav\u00e1d\u011bn\u00ed spropitn\u00e9ho i do prost\u0159ed\u00ed e-shop\u016f. N\u011bkter\u00e9 platformy d\u00e1vaj\u00ed z\u00e1kazn\u00edkovi mo\u017enost p\u0159isp\u011bt lidem ve skladu nebo logistice \u2013 i kdy\u017e s nimi nep\u0159ijde do osobn\u00edho kontaktu. Pro obchodn\u00edky se t\u00edm otev\u00edr\u00e1 nov\u00fd zp\u016fsob, jak motivovat zam\u011bstnance, ale i jak vytv\u00e1\u0159et emo\u010dn\u00ed vazbu se z\u00e1kazn\u00edkem.<\/p>\n

 <\/p>\n

<\/p>\n

<\/p>\n

Inspirace z USA<\/strong>?<\/h2>\n

<\/p>\n

V USA je b\u011b\u017en\u00e9 d\u00e1vat 15\u201320\u202f% spropitn\u00e9ho t\u00e9m\u011b\u0159 u v\u0161eho \u2013 a tento p\u0159\u00edstup se pomalu dost\u00e1v\u00e1 i do Evropy. V n\u011bkter\u00fdch oborech u\u017e je d\u00fd\u0161ko v podstat\u011b povinnost\u00ed nebo o\u010dek\u00e1v\u00e1n\u00edm, nikoli bonusem. Pro obchodn\u00edky to znamen\u00e1 d\u016fle\u017eitou ot\u00e1zku: Chceme tento p\u0159\u00edstup p\u0159ijmout i u n\u00e1s? A jak ho vysv\u011btlit z\u00e1kazn\u00edk\u016fm?<\/em><\/p>\n

<\/em><\/p>\n

<\/p>\n

<\/p>\n

Co s t\u00edm jako obchodn\u00edk m\u016f\u017eete d\u011blat?<\/strong><\/h2>\n

<\/p>\n

<\/p>\n

    \n
      \n
    • Zva\u017ete integraci d\u00fd\u0161ka do platebn\u00edho procesu, ale transparentn\u011b.<\/span><\/strong><\/li>\n
    • Nab\u00eddn\u011bte spropitn\u00e9 jako volbu<\/strong> \u2013 nap\u0159\u00edklad jen u ur\u010dit\u00fdch slu\u017eeb nebo lid\u00ed v prvn\u00ed linii.<\/span><\/li>\n
    • Vysv\u011btlete z\u00e1kazn\u00edk\u016fm, pro\u010d je spropitn\u00e9 zaveden\u00e9<\/strong> \u2013 a\u0165 u\u017e jde o motivaci t\u00fdmu, nebo lep\u0161\u00ed servis.<\/span><\/li>\n
    • Testujte r\u016fzn\u00e9 varianty<\/strong>: pau\u0161\u00e1l, procenta, mo\u017enost zp\u011btn\u00e9 \u00fapravy po slu\u017eb\u011b.<\/span><\/li>\n<\/ul>\n<\/ul>\n

      Jak v\u00e1m pom\u016f\u017eeme my?<\/h2>\n

      U v\u0161ech na\u0161ich produkt\u016f v katalogu, kter\u00e9 nab\u00edz\u00edme si m\u016f\u017eete vybrat, zda nab\u00edzej\u00ed spropitn\u00e9 \u010di ne. Na\u0161e doporu\u010den\u00ed je p\u0159edev\u0161\u00edm pro mal\u00e9 obchodn\u00edky za\u010d\u00edt spropitn\u00e9 ve sv\u00fdch slu\u017eb\u00e1ch vyu\u017e\u00edvat, m\u016f\u017ee to b\u00fdt zaj\u00edmav\u00e9 p\u0159ilep\u0161en\u00ed pro va\u0161e podnik\u00e1n\u00ed. Nikdy ov\u0161em nep\u0159ekra\u010dujte jakousi „korekntn\u00ed hranici“ v r\u00e1mci jak\u00e9 slu\u017eby a v jak\u00e9 v\u00fd\u0161i si o spropitn\u00e9 \u0159eknete. M\u016f\u017ee to ovlivnit v\u00e1\u0161 vztah se z\u00e1kazn\u00edkem. Kde lze spropitn\u00e9 doporu\u010dit? N\u00e1\u0161 n\u00e1vrh je:\u00a0<\/p>\n

        \n
      • restaurace a kav\u00e1rny<\/li>\n
      • slu\u017eby – nap\u0159\u00edklad kade\u0159nictv\u00ed, barber, sal\u00f3ny kr\u00e1sy, zdravotn\u00ed slu\u017eby atd.<\/li>\n
      • doru\u010dov\u00e1n\u00ed zbo\u017e\u00ed \u010di j\u00eddla<\/li>\n
      • taxislu\u017eba<\/li>\n<\/ul>\n

         <\/p>\n

        <\/p>\n

        <\/p>\n

        <\/p>\n

        <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

        Zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci d\u00e1vaj\u00ed spropitn\u00e9, se v posledn\u00ed dob\u011b v\u00fdrazn\u011b m\u011bn\u00ed \u2013 a\u0165 u\u017e jde o kav\u00e1rny, restaurace, e-shopy nebo slu\u017eby. D\u0159\u00edve \u0161lo o drobn\u00e9 \u201cnav\u00edc\u201d jako pod\u011bkov\u00e1n\u00ed za dob\u0159e odveden\u00e9 obslou\u017een\u00ed z\u00e1kazn\u00edka. Dnes jsou d\u00fd\u0161ka \u010dasto integrovanou sou\u010d\u00e1st\u00ed platebn\u00edho procesu a objevuj\u00ed se i tam, kde bychom to je\u0161t\u011b p\u0159ed p\u00e1r lety ne\u010dekali. Tento […]<\/p>\n","protected":false},"author":1,"featured_media":4484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"\n

        Zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci d\u00e1vaj\u00ed spropitn\u00e9, se v posledn\u00ed dob\u011b v\u00fdrazn\u011b m\u011bn\u00ed \u2013 a\u0165 u\u017e jde o kav\u00e1rny, restaurace, e-shopy nebo slu\u017eby. D\u0159\u00edve \u0161lo o drobn\u00e9 \u201cnav\u00edc\u201d jako pod\u011bkov\u00e1n\u00ed za dob\u0159e odveden\u00e9 obslou\u017een\u00ed z\u00e1kazn\u00edka. Dnes jsou d\u00fd\u0161ka \u010dasto integrovanou sou\u010d\u00e1st\u00ed platebn\u00edho procesu a objevuj\u00ed se i tam, kde bychom to je\u0161t\u011b p\u0159ed p\u00e1r lety ne\u010dekali. Tento trend m\u00e1 dopad i na podnikatele \u2013 a\u0165 u\u017e p\u0159\u00edmo nebo nep\u0159\u00edmo.<\/p>\n\n\n\n

        Termin\u00e1ly aktivn\u011b \u201enavrhuj\u00ed\u201c v\u00fd\u0161i spropitn\u00e9ho<\/strong><\/h2>\n\n\n\n

        Modern\u00ed platebn\u00ed termin\u00e1ly dnes b\u011b\u017en\u011b zobrazuj\u00ed volbu d\u00fd\u0161ka ve form\u011b procent (nap\u0159. 5\u202f%, 10\u202f%, 15\u202f%). A\u0165 u\u017e jde o obsluhu v bistru nebo o kur\u00fdra, z\u00e1kazn\u00edk je p\u0159i placen\u00ed veden k p\u0159id\u00e1n\u00ed odm\u011bny. D\u0159\u00edve se \u010d\u00e1stky zaokrouhlovaly, dnes je spropitn\u00e9 v\u00edce \u0159\u00edzen\u00e9 technologi\u00ed ne\u017e impulsem z\u00e1kazn\u00edka. N\u011bkter\u00e1 platebn\u00ed \u0159e\u0161en\u00ed zase nab\u00edzej\u00ed p\u0159edem definovan\u00e9 pevn\u00e9 \u010d\u00e1stky, nap\u0159\u00edklad 10,20 nebo 30 K\u010d atd. Na trhu vid\u00edme, \u017ee poskytovatel\u00e9 hledaj\u00ed r\u016fzn\u00e9 cesty jak \"d\u00fd\u0161ko\" zv\u00fd\u0161it.<\/p>\n\n\n\n

        Spropitn\u00e9 je\u0161t\u011b p\u0159ed slu\u017ebou?<\/strong><\/h2>\n\n\n\n

        Zm\u011bna nast\u00e1v\u00e1 i v \u010dasov\u00e1n\u00ed, kdy spropitn\u00e9 z\u00e1kazn\u00edk zad\u00e1v\u00e1. St\u00e1le \u010dast\u011bji je z\u00e1kazn\u00edk vyzv\u00e1n k p\u0159id\u00e1n\u00ed d\u00fd\u0161ka je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e mu je slu\u017eba v\u016fbec poskytnuta \u2013 nap\u0159\u00edklad p\u0159i bezkontaktn\u00ed platb\u011b nebo objedn\u00e1vce online. Pokud pak slu\u017eba nespln\u00ed o\u010dek\u00e1v\u00e1n\u00ed, d\u00fd\u0161ko u\u017e je p\u0159esto zaplacen\u00e9 a vracen\u00ed nen\u00ed b\u011b\u017en\u00e9. To tro\u0161ku pop\u00edr\u00e1 podstatu spropitn\u00e9ho, tak jako ho zn\u00e1me - m\u00e1 to b\u00fdt odm\u011bna, ne automatick\u00e1 sou\u010d\u00e1st, tedy aspo\u0148 v na\u0161em regionu. Existuj\u00ed zem\u011b, kde se spropitn\u00e9 zad\u00e1v\u00e1 automaticky, ale o tom za chv\u00edli.<\/p>\n\n\n\n

        Kde vid\u00edme posun je nap\u0159\u00edklad doru\u010dov\u00e1n\u00ed a\u0165 u\u017e bal\u00ed\u010dku nebo nap\u0159\u00edklad j\u00eddla k v\u00e1m dom\u016f. V objedn\u00e1vkov\u00fdch syst\u00e9mech jako je nap\u0159\u00edklad Bolt Food m\u016f\u017eete kur\u00fdrovi, kter\u00fd p\u0159iveze va\u0161e j\u00eddlo d\u00e1t dop\u0159edu spropitn\u00e9, ale m\u016f\u017eete tak u\u010dinit i pot\u00e9. Taxislu\u017eby jsou dal\u0161\u00ed oblasti, kde je spropitn\u00e9 t\u00e9m\u011b\u0159 standardem. Je tedy vid\u011bt, \u017ee velk\u00e9 spole\u010dnosti spropitn\u00e9 pou\u017e\u00edvaj\u00ed \u010dasto, ale pokud v\u00e1m j\u00eddlo doveze mal\u00e1 pizzerie, obvykle tuto slu\u017ebu nenab\u00eddne - p\u0159itom pokud dostanete teplou pizzu s \u00fasm\u011bvem na tv\u00e1\u0159i, r\u00e1di spropitn\u00e9 d\u00e1te. Mal\u00ed obchodn\u00edci tak p\u0159ich\u00e1z\u00ed o pen\u00edze na v\u00edc pro kur\u00fdry, kter\u00e9 je \u010d\u00edm d\u00e1l slo\u017eit\u011bj\u0161\u00ed naj\u00edt.<\/p>\n\n\n\n

        D\u00fd\u0161ka ve sv\u011bt\u011b e-commerce<\/strong><\/h2>\n\n\n\n

        Zaj\u00edmav\u00fdm trendem je zav\u00e1d\u011bn\u00ed spropitn\u00e9ho i do prost\u0159ed\u00ed e-shop\u016f. N\u011bkter\u00e9 platformy d\u00e1vaj\u00ed z\u00e1kazn\u00edkovi mo\u017enost p\u0159isp\u011bt lidem ve skladu nebo logistice \u2013 i kdy\u017e s nimi nep\u0159ijde do osobn\u00edho kontaktu. Pro obchodn\u00edky se t\u00edm otev\u00edr\u00e1 nov\u00fd zp\u016fsob, jak motivovat zam\u011bstnance, ale i jak vytv\u00e1\u0159et emo\u010dn\u00ed vazbu se z\u00e1kazn\u00edkem.<\/p>\n\n\n\n

        Inspirace z USA<\/strong>?<\/h2>\n\n\n\n

        V USA je b\u011b\u017en\u00e9 d\u00e1vat 15\u201320\u202f% spropitn\u00e9ho t\u00e9m\u011b\u0159 u v\u0161eho \u2013 a tento p\u0159\u00edstup se pomalu dost\u00e1v\u00e1 i do Evropy. V n\u011bkter\u00fdch oborech u\u017e je d\u00fd\u0161ko v podstat\u011b povinnost\u00ed nebo o\u010dek\u00e1v\u00e1n\u00edm, nikoli bonusem. Pro obchodn\u00edky to znamen\u00e1 d\u016fle\u017eitou ot\u00e1zku: Chceme tento p\u0159\u00edstup p\u0159ijmout i u n\u00e1s? A jak ho vysv\u011btlit z\u00e1kazn\u00edk\u016fm?<\/em><\/p>\n\n\n\n

        Co s t\u00edm jako obchodn\u00edk m\u016f\u017eete d\u011blat?<\/strong><\/h2>\n\n\n\n
          \n
        • Zva\u017ete integraci d\u00fd\u0161ka do platebn\u00edho procesu<\/strong>, ale transparentn\u011b.<\/li>\n\n\n\n
        • Nab\u00eddn\u011bte spropitn\u00e9 jako volbu<\/strong> \u2013 nap\u0159\u00edklad jen u ur\u010dit\u00fdch slu\u017eeb nebo lid\u00ed v prvn\u00ed linii.<\/li>\n\n\n\n
        • Vysv\u011btlete z\u00e1kazn\u00edk\u016fm, pro\u010d je spropitn\u00e9 zaveden\u00e9<\/strong> \u2013 a\u0165 u\u017e jde o motivaci t\u00fdmu, nebo lep\u0161\u00ed servis.<\/li>\n\n\n\n
        • Testujte r\u016fzn\u00e9 varianty<\/strong>: pau\u0161\u00e1l, procenta, mo\u017enost zp\u011btn\u00e9 \u00fapravy po slu\u017eb\u011b.<\/li>\n<\/ul>\n","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-4483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.biznisa.com\/wp-content\/uploads\/2025\/07\/biznisa-spropitne.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/4483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/comments?post=4483"}],"version-history":[{"count":7,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/4483\/revisions"}],"predecessor-version":[{"id":4493,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/4483\/revisions\/4493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media\/4484"}],"wp:attachment":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media?parent=4483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/categories?post=4483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/tags?post=4483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}