{"id":4525,"date":"2025-08-06T21:05:42","date_gmt":"2025-08-06T19:05:42","guid":{"rendered":"https:\/\/www.biznisa.com\/?p=4525"},"modified":"2025-08-06T22:34:59","modified_gmt":"2025-08-06T20:34:59","slug":"jak-nakupuji-skolni-vybavu-dnesni-z%e2%80%91generace-a-proc-by-vas-to-melo-zajimat","status":"publish","type":"post","link":"https:\/\/www.biznisa.com\/en\/jak-nakupuji-skolni-vybavu-dnesni-z%e2%80%91generace-a-proc-by-vas-to-melo-zajimat\/","title":{"rendered":"How Today&#039;s Generation Z Buys School Supplies and Why You Should Care"},"content":{"rendered":"<p class=\"wp-block-paragraph\">What products are college students choosing today, and what does that mean for your business? Gen Z (born after 1997) and the younger Alpha generation are changing the rules of the game \u2014 and you should understand them in your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The shopping experience as a social experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For Gen Z and Alpha, it&#039;s not just about functionality \u2013 shopping is <strong>entertainment<\/strong>, a way to travel on social media, a stylish selfie moment or a group activity with friends. If your e-shop or brick-and-mortar store <strong>does not offer a visually attractive space or platform<\/strong>where people can &quot;show off&quot;, you lose touch with an interesting target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prices may be low, but pressure is high<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platforms like <strong>This<\/strong>, <strong>Shein<\/strong> whose <strong>Romwe<\/strong> stands out precisely because of its ultra-low prices \u2013 as many as 53% of respondents said they had shopped there in the last year.<\/li>\n\n\n\n<li>On the other hand, <strong>13 % young people prefer second-hand and recycled clothing<\/strong> (e.g. from Depop, Poshmark), which for them is more of a sign of authenticity than savings.<\/li>\n\n\n\n<li>But branded items still have their place \u2013 especially in discount stores.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Practical implications for you<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Think multi-channel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z praises the ability to mix online and in-store shopping \u2013 going to try on products but then ordering them via an app or social network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Become relevant on social media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Involve influencers, encourage customers to share their outfits with your product (for example, with the hashtag #zpetdoskoly). Longer brand life often depends on social visibility, especially among younger generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Be transparent \u2013 both in terms of price and ethics<\/strong>y<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Branded fast fashion sells, but Gen Z values authenticity. If you offer sustainable goods (printed, eco-sewn, second-hand) or openly show the impacts of production, you gain trust points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Business tip: 3 specific campaigns for Generation Z<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. &quot;Take a picture of your outfit&quot; from your store<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\uddd1\u200d\ud83c\udf93 <em>For whom:<\/em> fashion boutiques, second-hand stores, e-shops with clothing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcf8 <em>How to do it:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create in store <strong>stylish selfie corner<\/strong> (mirror, LED lights, hashtag on the wall).<\/li>\n\n\n\n<li>Invite customers to take a photo of themselves in their outfit and share it with your hashtag (#backtoschoolbiznisa, #mujstyl).<\/li>\n\n\n\n<li>Choose the best photo every week and reward it with a discount or voucher.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <em>Why it works:<\/em> Gen Z values self-presentation. When they show off to you, they involve you in their identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. &quot;Back to school for 999 CZK&quot; \u2013 affordable packages<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udf92 <em>For whom:<\/em> stationery, shoes, school supplies, sports shops<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce6 <em>How to do it:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assemble <strong>pre-prepared packages<\/strong> \u2013 e.g. backpack, notebooks, pencil case, sneakers.<\/li>\n\n\n\n<li>Offer a choice by style (\u201curban\u201d, \u201ccool &amp; pastel\u201d, \u201ceco &amp; natural\u201d)<\/li>\n\n\n\n<li>Add the option to get a package <strong>edit online<\/strong> and pick up in store.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <em>Why it works:<\/em> The package simplifies the decision-making process for parents, but the style and personalization will also appeal to teenagers themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. &quot;A second chance for your clothes&quot; - exchange zone<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u267b\ufe0f <em>For whom:<\/em> second-hand stores, textile stores, accessory retailers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u267b\ufe0f <em>How to do it:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a small zone where customers can <strong>bring old clothes and exchange them<\/strong> for something else.<\/li>\n\n\n\n<li>Alternatively, offer <strong>discount for purchase<\/strong> \u2013 bring 3 old pieces, get 20 % discount.<\/li>\n\n\n\n<li>Communicate sustainability values.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <em>Why it works:<\/em> A combination of authenticity, savings and style. And it also helps the planet \u2013 that&#039;s what you want!<\/p>","protected":false},"excerpt":{"rendered":"<p>Jak\u00e9 zbo\u017e\u00ed si dnes vyb\u00edraj\u00ed studenti \u0161kolou povinn\u00ed a co to znamen\u00e1 pro v\u00e1\u0161 byznys? Gen\u202fZ (narozeni po roce 1997) a mlad\u0161\u00ed Alpha generace m\u011bn\u00ed pravidla hry \u2014 a vy byste jim m\u011bli rozum\u011bt ve va\u0161em podnik\u00e1n\u00ed. N\u00e1kupn\u00ed zku\u0161enost jako spole\u010densk\u00fd z\u00e1\u017eitek Pro Gen\u202fZ a Alfu nejde jen o funk\u010dnost \u2013 nakupov\u00e1n\u00ed je z\u00e1bava, zp\u016fsob [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[53],"tags":[62],"class_list":["post-4525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-maloobchod"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jak\u00e9 zbo\u017e\u00ed si dnes vyb\u00edraj\u00ed studenti \u0161kolou povinn\u00ed a co to znamen\u00e1 pro v\u00e1\u0161 byznys? Gen Z (narozeni po roce 1997) a mlad\u0161\u00ed Alpha generace m\u011bn\u00ed pravidla hry \u2014 a vy byste jim m\u011bli rozum\u011bt ve va\u0161em podnik\u00e1n\u00ed. 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