What products are college students choosing today, and what does that mean for your business? Gen Z (born after 1997) and the younger Alpha generation are changing the rules of the game \u2014 and you should understand them in your business.<\/p>\n\n\n\n
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For Gen Z and Alpha, it's not just about functionality \u2013 shopping is entertainment<\/strong>, a way to travel on social media, a stylish selfie moment or a group activity with friends. If your e-shop or brick-and-mortar store does not offer a visually attractive space or platform<\/strong>where people can "show off", you lose touch with an interesting target audience.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Gen Z praises the ability to mix online and in-store shopping \u2013 going to try on products but then ordering them via an app or social network.<\/p>\n\n\n\n <\/p>\n\n\n\n Involve influencers, encourage customers to share their outfits with your product (for example, with the hashtag #zpetdoskoly). Longer brand life often depends on social visibility, especially among younger generations.<\/p>\n\n\n\n <\/p>\n\n\n\n Branded fast fashion sells, but Gen Z values authenticity. If you offer sustainable goods (printed, eco-sewn, second-hand) or openly show the impacts of production, you gain trust points.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \ud83e\uddd1\u200d\ud83c\udf93 For whom:<\/em> fashion boutiques, second-hand stores, e-shops with clothing<\/p>\n\n\n\n \ud83d\udcf8 How to do it:<\/em><\/p>\n\n\n\n \ud83c\udfaf Why it works:<\/em> Gen Z values self-presentation. When they show off to you, they involve you in their identity.<\/p>\n\n\n\n <\/p>\n\n\n\n \ud83c\udf92 For whom:<\/em> stationery, shoes, school supplies, sports shops<\/p>\n\n\n\n \ud83d\udce6 How to do it:<\/em><\/p>\n\n\n\n \ud83c\udfaf Why it works:<\/em> The package simplifies the decision-making process for parents, but the style and personalization will also appeal to teenagers themselves.<\/p>\n\n\n\n <\/p>\n\n\n\n \u267b\ufe0f For whom:<\/em> second-hand stores, textile stores, accessory retailers<\/p>\n\n\n\n \u267b\ufe0f How to do it:<\/em><\/p>\n\n\n\n \ud83c\udfaf Why it works:<\/em> A combination of authenticity, savings and style. And it also helps the planet \u2013 that's what you want!<\/p>","protected":false},"excerpt":{"rendered":" Jak\u00e9 zbo\u017e\u00ed si dnes vyb\u00edraj\u00ed studenti \u0161kolou povinn\u00ed a co to znamen\u00e1 pro v\u00e1\u0161 byznys? Gen\u202fZ (narozeni po roce 1997) a mlad\u0161\u00ed Alpha generace m\u011bn\u00ed pravidla hry \u2014 a vy byste jim m\u011bli rozum\u011bt ve va\u0161em podnik\u00e1n\u00ed. N\u00e1kupn\u00ed zku\u0161enost jako spole\u010densk\u00fd z\u00e1\u017eitek Pro Gen\u202fZ a Alfu nejde jen o funk\u010dnost \u2013 nakupov\u00e1n\u00ed je z\u00e1bava, zp\u016fsob […]<\/p>\n","protected":false},"author":1,"featured_media":4526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53],"tags":[62],"class_list":["post-4525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-maloobchod"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.biznisa.com\/wp-content\/uploads\/2025\/08\/biznisa_do-skoly.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/4525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/comments?post=4525"}],"version-history":[{"count":3,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/4525\/revisions"}],"predecessor-version":[{"id":4530,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/4525\/revisions\/4530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media\/4526"}],"wp:attachment":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media?parent=4525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/categories?post=4525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/tags?post=4525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Prices may be low, but pressure is high<\/strong><\/h3>\n\n\n\n
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Practical implications for you<\/strong><\/h2>\n\n\n\n
1. Think multi-channel<\/strong><\/h3>\n\n\n\n
2. Become relevant on social media<\/strong><\/h3>\n\n\n\n
3. Be transparent \u2013 both in terms of price and ethics<\/strong>y<\/h3>\n\n\n\n
Business tip: 3 specific campaigns for Generation Z<\/strong><\/h2>\n\n\n\n
1. "Take a picture of your outfit" from your store<\/strong><\/h3>\n\n\n\n
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2. "Back to school for 999 CZK" \u2013 affordable packages<\/strong><\/h3>\n\n\n\n
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3. "A second chance for your clothes" - exchange zone<\/strong><\/h3>\n\n\n\n
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