\u010cesk\u00fd trh se d\u00e1l posouv\u00e1 sm\u011brem k digit\u00e1ln\u00edm platb\u00e1m. Ve ve\u0159ejn\u011b dostupn\u00fdch medi\u00e1ln\u00edch v\u00fdstupech zalo\u017een\u00fdch na datech Mastercard se opakuje stejn\u00fd sign\u00e1l: v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f chce platit digit\u00e1ln\u011b, a to nejen v e-commerce, ale i v kamenn\u00fdch provozovn\u00e1ch.<\/p>\n
Fakta ze zdroj\u016f jsou pom\u011brn\u011b jasn\u00e1. V kamenn\u00fdch obchodech preferuje digit\u00e1ln\u00ed platby 85 % z\u00e1kazn\u00edk\u016f, v online prost\u0159ed\u00ed 95 %. V prodejn\u00e1ch maj\u00ed v\u00fdznamn\u00e9 m\u00edsto mobiln\u00ed bezkontaktn\u00ed platby, platebn\u00ed karty i nositeln\u00e1 elektronika. V online prost\u0159ed\u00ed se mezi nej\u010dast\u011bj\u0161\u00edmi metodami objevuj\u00ed digit\u00e1ln\u00ed pen\u011b\u017eenky a platby kartou. Zdroje tak\u00e9 uv\u00e1d\u011bj\u00ed, \u017ee zaveden\u00ed modern\u00edch platebn\u00edch technologi\u00ed m\u016f\u017ee obchodn\u00edk\u016fm v pr\u016fm\u011bru zv\u00fd\u0161it tr\u017eby o 18 %.<\/p>\n
Pro podnikatele je d\u016fle\u017eit\u00e9 hlavn\u011b to, co se skr\u00fdv\u00e1 za t\u011bmito \u010d\u00edsly. Z\u00e1kazn\u00edk dnes nehodnot\u00ed jen cenu nebo sortiment, ale i to, jak snadno n\u00e1kup dokon\u010d\u00ed. Pokud v rozhoduj\u00edc\u00ed chv\u00edli nem\u016f\u017ee pou\u017e\u00edt preferovan\u00fd zp\u016fsob platby, roste riziko ztracen\u00e9ho n\u00e1kupu nebo hor\u0161\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. To se net\u00fdk\u00e1 jen velk\u00fdch obchod\u016f. Dopad je viditeln\u00fd i u men\u0161\u00edch provozoven, slu\u017eeb, gastronomie nebo mobiln\u00edch prodej\u016f.<\/p>\n
Na\u0161e interpretace je proto p\u0159\u00edmo\u010dar\u00e1: podnikatel u\u017e ne\u0159e\u0161\u00ed jen ot\u00e1zku, zda p\u0159ij\u00edmat karty, ale jak \u0161irokou a spolehlivou platebn\u00ed nab\u00eddku z\u00e1kazn\u00edkovi d\u00e1. N\u011bkde bude sta\u010dit dob\u0159e nastaven\u00fd termin\u00e1l. Jinde d\u00e1v\u00e1 smysl kombinace termin\u00e1lu, QR plateb, online platebn\u00ed br\u00e1ny nebo digit\u00e1ln\u00edch pen\u011b\u017eenek. Rozhoduj\u00edc\u00ed je typ provozu, pr\u016fm\u011brn\u00e1 \u00fatrata, sez\u00f3nnost a o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n
Sou\u010dasn\u011b plat\u00ed, \u017ee ne ka\u017ed\u00e9 \u010d\u00edslo z podobn\u00fdch pr\u016fzkum\u016f je automaticky univerz\u00e1ln\u00ed n\u00e1vod pro v\u0161echny segmenty. Jde o siln\u00fd tr\u017en\u00ed sign\u00e1l, ne o garanci stejn\u00e9ho v\u00fdsledku v ka\u017ed\u00e9 provozovn\u011b. P\u0159esto je trend natolik v\u00fdrazn\u00fd, \u017ee ignorovat ho je pro mnoho podnikatel\u016f st\u00e1le riskantn\u011bj\u0161\u00ed.<\/strong><\/p>\n Dobr\u00e1 praxe dnes nen\u00ed jen \u201ebr\u00e1t karty\u201c. Dobr\u00e1 praxe znamen\u00e1 odstranit p\u0159i placen\u00ed t\u0159en\u00ed.<\/strong> \u010c\u00edm m\u00e9n\u011b p\u0159ek\u00e1\u017eek mezi rozhodnut\u00edm koupit a dokon\u010den\u00edm transakce, t\u00edm v\u011bt\u0161\u00ed \u0161ance na vy\u0161\u0161\u00ed konverzi i spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edky.<\/p>","protected":false},"excerpt":{"rendered":" Podle aktu\u00e1ln\u011b citovan\u00e9ho pr\u016fzkumu Mastercard d\u00e1v\u00e1 v kamenn\u00fdch obchodech p\u0159ednost digit\u00e1ln\u00edm platb\u00e1m 85 % lid\u00ed a online dokonce 95 %. Pro obchodn\u00edky z toho plyne jednoduch\u00fd z\u00e1v\u011br: mo\u017enost zaplatit kartou, mobilem nebo digit\u00e1ln\u00ed pen\u011b\u017eenkou u\u017e nen\u00ed dopln\u011bk, ale sou\u010d\u00e1st o\u010dek\u00e1van\u00e9ho z\u00e1kaznick\u00e9ho servisu.<\/p>","protected":false},"author":45,"featured_media":5202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53],"tags":[62],"class_list":["post-6888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-maloobchod"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.biznisa.com\/wp-content\/uploads\/2025\/09\/biznisa-coffee_shop.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/6888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/comments?post=6888"}],"version-history":[{"count":2,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/6888\/revisions"}],"predecessor-version":[{"id":6998,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/6888\/revisions\/6998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media\/5202"}],"wp:attachment":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media?parent=6888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/categories?post=6888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/tags?post=6888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}