{"id":6993,"date":"2026-04-14T13:19:49","date_gmt":"2026-04-14T11:19:49","guid":{"rendered":"https:\/\/www.biznisa.com\/?p=6993"},"modified":"2026-04-14T13:36:11","modified_gmt":"2026-04-14T11:36:11","slug":"digitalni-platby-dominuji-pro-podnikatele-to-znamena-jedine-platebni-pohodli-rozhoduje-o-trzbe","status":"publish","type":"post","link":"https:\/\/www.biznisa.com\/en\/digitalni-platby-dominuji-pro-podnikatele-to-znamena-jedine-platebni-pohodli-rozhoduje-o-trzbe\/","title":{"rendered":"Jste p\u0159ipraveni odm\u00edtnout 85 procent z\u00e1kazn\u00edk\u016f?"},"content":{"rendered":"<p>\u010cesk\u00fd platebn\u00ed trh se d\u00e1l posouv\u00e1 sm\u011brem k digit\u00e1lu. Z\u00e1kazn\u00edci st\u00e1le \u010dast\u011bji o\u010dek\u00e1vaj\u00ed, \u017ee si v provozovn\u011b i online vyberou zp\u016fsob platby, kter\u00fd pou\u017e\u00edvaj\u00ed b\u011b\u017en\u011b: kartu, mobil nebo digit\u00e1ln\u00ed pen\u011b\u017eenku. Jakmile mo\u017enost chyb\u00ed, roste riziko nedokon\u010den\u00e9ho n\u00e1kupu nebo hor\u0161\u00edho z\u00e1\u017eitku.<\/p>\n<p>Fakta ze zdroje ukazuj\u00ed siln\u00fd posun preferenc\u00ed: <strong>v kamenn\u00fdch obchodech d\u00e1v\u00e1 digit\u00e1ln\u00edm platb\u00e1m p\u0159ednost 85 % lid\u00ed, v online prost\u0159ed\u00ed 95 %.<\/strong> Ve fyzick\u00fdch provozovn\u00e1ch jsou v\u00fdrazn\u00e9 bezkontaktn\u00ed platby mobilem a kartou, v e-commerce dominuj\u00ed digit\u00e1ln\u00ed pen\u011b\u017eenky a kartov\u00e9 platby. Zdroj z\u00e1rove\u0148 uv\u00e1d\u00ed, \u017ee zaveden\u00ed digit\u00e1ln\u00edch plateb m\u016f\u017ee b\u00fdt u \u010d\u00e1sti obchodn\u00edk\u016f spojeno s r\u016fstem tr\u017eeb.<\/p>\n<p>Podnikatel\u00e9 by m\u011bli \u0159e\u0161it nejen to, zda p\u0159ij\u00edmat karty, ale jak postavit cel\u00fd platebn\u00ed mix. V n\u011bkter\u00fdch provozech bude kl\u00ed\u010dov\u00fd spolehliv\u00fd termin\u00e1l s rychl\u00fdm odbaven\u00edm fronty, jinde kombinace termin\u00e1lu, online br\u00e1ny a modern\u00edch metod pro opakovan\u00e9 nebo vzd\u00e1len\u00e9 platby. C\u00edlem je minimalizovat t\u0159en\u00ed p\u0159i placen\u00ed.<\/p>\n<p>D\u016fle\u017eit\u00e1 je i provozn\u00ed str\u00e1nka. Pokud je preferovan\u00e1 metoda do\u010dasn\u011b nedostupn\u00e1, z\u00e1kazn\u00edk \u010dasto p\u0159ech\u00e1z\u00ed na jinou mo\u017enost, p\u0159\u00edpadn\u011b n\u00e1kup odkl\u00e1d\u00e1. Proto d\u00e1v\u00e1 smysl m\u00edt z\u00e1lo\u017en\u00ed sc\u00e9n\u00e1\u0159e: funk\u010dn\u00ed termin\u00e1l, spr\u00e1vn\u011b nastaven\u00e9 limity, stabiln\u00ed internetov\u00e9 p\u0159ipojen\u00ed a jasnou komunikaci person\u00e1lu.<\/p>\n<p>Pro men\u0161\u00ed podnikatele je praktick\u00fd z\u00e1v\u011br jednoduch\u00fd: platebn\u00ed infrastruktura u\u017e nen\u00ed \u201enav\u00edc\u201c. Je to sou\u010d\u00e1st slu\u017eby, kter\u00e1 ovliv\u0148uje konverzi, pr\u016fm\u011brnou \u00fatratu i spokojenost z\u00e1kazn\u00edk\u016f.<\/p>\n<p>P\u0159ipom\u00edn\u00e1me, \u017ee to nejlep\u0161\u00ed \u0159e\u0161en\u00ed si m\u016f\u017eete vybrat v na\u0161em <a href=\"https:\/\/www.biznisa.com\/en\/marketplace\/\">Marketplace<\/a>. Jsme tu pro v\u00e1s!<\/p>","protected":false},"excerpt":{"rendered":"<p>Ve ve\u0159ejn\u011b citovan\u00e9m pr\u016fzkumu Mastercard preferuje digit\u00e1ln\u00ed platby 85 % lid\u00ed v kamenn\u00fdch obchodech a 95 % v online prost\u0159ed\u00ed. Pro podnikatele to nen\u00ed jen technologick\u00fd trend, ale provozn\u00ed realita: z\u00e1kazn\u00edk o\u010dek\u00e1v\u00e1 rychl\u00e9, bezpe\u010dn\u00e9 a bezprobl\u00e9mov\u00e9 zaplacen\u00ed.<\/p>","protected":false},"author":45,"featured_media":6992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53],"tags":[62,82,81],"class_list":["post-6993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-maloobchod","tag-mastercard","tag-statistika"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.biznisa.com\/wp-content\/uploads\/2026\/04\/image-01-web.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/6993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/comments?post=6993"}],"version-history":[{"count":3,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/6993\/revisions"}],"predecessor-version":[{"id":7177,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/6993\/revisions\/7177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media\/6992"}],"wp:attachment":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media?parent=6993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/categories?post=6993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/tags?post=6993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}