{"id":8557,"date":"2026-05-26T09:11:36","date_gmt":"2026-05-26T07:11:36","guid":{"rendered":"https:\/\/www.biznisa.com\/?p=8557"},"modified":"2026-05-26T09:16:56","modified_gmt":"2026-05-26T07:16:56","slug":"allegro-shoptet-cesky-eshop-zahranicni-prodej","status":"publish","type":"post","link":"https:\/\/www.biznisa.com\/en\/allegro-shoptet-cesky-eshop-zahranicni-prodej\/","title":{"rendered":"Allegro slibuje \u010desk\u00fdm e-shop\u016fm snadnou expanzi do zahrani\u010d\u00ed. Pom\u016f\u017ee i v\u00e1m?"},"content":{"rendered":"

N\u011bkter\u00e9 \u010desk\u00e9 e-shopy u\u017e dnes obsluhuj\u00ed p\u0159es Allegro.cz tolik zahrani\u010dn\u00edch objedn\u00e1vek, \u017ee tvo\u0159\u00ed a\u017e polovinu jejich obratu. Vypl\u00fdv\u00e1 to z \u010derstv\u00e9ho materi\u00e1lu, kter\u00fd Allegro publikovalo v Den\u00edku N a kter\u00fd dopl\u0148uje obraz toho, jak rychle se polsk\u00fd marketplace etabluje v \u010cesku. Platforma uv\u00e1d\u00ed, \u017ee nap\u0159\u00ed\u010d regionem propojuje 21 milion\u016f aktivn\u00edch nakupuj\u00edc\u00edch, z toho 3,3 milionu v \u010cesku a na Slovensku. Pro mal\u00e9 i st\u0159edn\u00ed \u010desk\u00e9 obchodn\u00edky je to zaj\u00edmav\u00e1 nab\u00eddka \u2014 okam\u017eit\u00fd p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm, kter\u00e9 by p\u0159es vlastn\u00ed web oslovovali jen velmi obt\u00ed\u017en\u011b.<\/p>\n

Kudy b\u011b\u017e\u00ed zaj\u00edc?<\/h3>\n

Allegro samo o sob\u011b nen\u00ed v \u010cesku novinka \u2014 vstoupilo na zdej\u0161\u00ed trh u\u017e p\u0159ed lety. Co se m\u011bn\u00ed te\u010f je m\u00edra integrace<\/em>. Allegro od dubna 2026 ozn\u00e1milo p\u0159\u00edmou integraci do Shoptetu, nejpou\u017e\u00edvan\u011bj\u0161\u00ed \u010desk\u00e9 e-commerce platformy. Funkce je p\u0159\u00edmo v administraci Shoptetu, prodejci ji aktivuj\u00ed podobn\u011b jako jakoukoli jinou funkci a nemus\u00ed slo\u017eit\u011b napojovat t\u0159et\u00ed stranu. Tr\u017ei\u0161t\u011b z\u00e1rove\u0148 podporuje Baselinker, Mergado a vlastn\u00ed API. Pro nov\u00e9 obchodn\u00edky plat\u00ed uv\u00edtac\u00ed program s 180 dny bez proviz\u00ed a bez poplatk\u016f za veden\u00ed \u00fa\u010dtu, a od dubna 2026 funguje AI asistent, kter\u00fd analyzuje v\u00fdkon konkr\u00e9tn\u00edho \u00fa\u010dtu v re\u00e1ln\u00e9m \u010dase a doporu\u010duje \u00fapravy nab\u00eddky.<\/p>\n

V praxi to m\u011bn\u00ed p\u0159\u00edstup pro \u010desk\u00e9 mal\u00e9 firmy. Pokud dote\u010f expanze do zahrani\u010d\u00ed znamenala otev\u0159\u00edt vlastn\u00ed lokalizovan\u00fd web, najmout zahrani\u010dn\u00ed PPC agenturu, postavit zahrani\u010dn\u00ed dom\u00e9nu a logistiku, marketplace p\u0159\u00edstup tu samou v\u011bc sni\u017euje na \u201enahraju katalog, zaplat\u00edm provizi z prodeje, marketing d\u011bl\u00e1 platforma“. Tak\u017ee pro n\u011bkoho, kdo by jinak expanzi neud\u011blal v\u016fbec, je to nepom\u011brn\u011b lep\u0161\u00ed ne\u017e nic. Pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed budovat vlastn\u00ed zna\u010dku v zahrani\u010d\u00ed, je to ale dopln\u011bk, ne n\u00e1hrada.<\/p>\n

Co to p\u0159in\u00e1\u0161\u00ed v\u00e1m?<\/h3>\n

Pro v\u00e1\u0161 e-shop, kter\u00fd u\u017e funguje v \u010cR:<\/strong> spo\u010d\u00edtejte si, jestli m\u00e1te na Allegru cenovou v\u00fdhodu. Provize tr\u017ei\u0161t\u011b (po skon\u010den\u00ed 180 denn\u00edho uv\u00edtac\u00edho programu) je \u0159\u00e1dov\u011b 5\u201315 % podle kategorie, plus poplatky za dopl\u0148kov\u00e9 slu\u017eby. To se mus\u00ed vej\u00edt do va\u0161\u00ed mar\u017ee. Pokud m\u00e1te produkt s mar\u017e\u00ed 20 % a logistikou do Polska + 8 % za platebn\u00ed zpracov\u00e1n\u00ed v eurech a z\u0142ot\u00fdch, je z toho hrani\u010dn\u00ed byznys pro va\u0161i firmu.<\/p>\n

Logistika a vratky:<\/strong> Allegro vy\u017eaduje rychl\u00e9 dod\u00e1n\u00ed. Pokud nem\u00e1te partnera v regionu, prodlu\u017euje se v\u00e1m doba doru\u010den\u00ed a stoup\u00e1 riziko reklamac\u00ed. Vyplat\u00ed se srovnat n\u00e1klady na vlastn\u00ed spedici vs. partnersk\u00fd sklad v Polsku.<\/p>\n

Platby a m\u011bnov\u00e9 konverze:<\/strong> p\u0159ij\u00edm\u00e1te platby v ciz\u00ed m\u011bn\u011b? Kl\u00ed\u010dov\u00e9 je v\u011bd\u011bt, jak\u00fd kurz v\u00e1m Allegro po\u010d\u00edt\u00e1, jestli platby chod\u00ed v EUR, PLN nebo CZK a jak dlouho trv\u00e1 z\u00fa\u010dtov\u00e1n\u00ed. U vy\u0161\u0161\u00edch objem\u016f \u0159e\u0161te odd\u011blen\u00fd multi-m\u011bnov\u00fd \u00fa\u010det (Wise, Revolut Business, p\u0159\u00edpadn\u011b standardn\u00ed bankovn\u00ed \u00fa\u010det v EUR v \u010desk\u00e9 bance) \u2014 u\u0161et\u0159\u00edte typicky 1\u20132 % na konverzi.<\/p>\n

DPH OSS:<\/strong> zahrani\u010dn\u00ed prodej znamen\u00e1 povinnost evidovat DPH One-Stop Shop v r\u00e1mci EU. Pokud zat\u00edm prod\u00e1v\u00e1te jen v \u010cR, je tohle moment, kdy se v\u00e1m roz\u0161i\u0159uje \u00fa\u010detn\u00ed agenda.<\/p>\n

Co byste si m\u011bli odn\u00e9st<\/h3>\n
    \n
  1. Otestujte Allegro b\u011bhem 180 denn\u00edho zdarma programu<\/strong> s \u00fazk\u00fdm v\u00fdb\u011brem nejl\u00e9pe prod\u00e1van\u00fdch produkt\u016f. Nenahr\u00e1vejte cel\u00fd katalog nar\u00e1z, pokud nem\u00e1te kapacitu obsluhovat popt\u00e1vku.<\/li>\n
  2. Spo\u010d\u00edtejte si ekonomiku<\/strong> v zahrani\u010dn\u00ed m\u011bn\u011b: prodejn\u00ed cena minus provize Allegra minus logistika minus DPH minus konverze m\u011bn = va\u0161e mar\u017ee. Pokud vyjde z\u00e1porn\u011b, marketplace pro v\u00e1s v t\u00e9to kategorii nem\u00e1 smysl.<\/li>\n
  3. Domluvte si OSS u finan\u010dn\u00ed spr\u00e1vy<\/strong> je\u0161t\u011b p\u0159ed prvn\u00ed zahrani\u010dn\u00ed objedn\u00e1vkou. Bez OSS budete muset registrovat DPH v ka\u017ed\u00e9 zemi, kam prod\u00e1te p\u0159es limit. V\u00edce najdete tady<\/a>.<\/li>\n
  4. Posu\u010fte \u00fa\u010det v zahrani\u010dn\u00ed m\u011bn\u011b<\/strong>. U objem\u016f nad ~50 000 K\u010d\/m\u011bs\u00edc v ciz\u00ed m\u011bn\u011b se to vr\u00e1t\u00ed na konverz\u00edch.<\/li>\n
  5. Nes\u00e1zejte v\u0161echno na marketplace.<\/strong> Allegro je v\u00fdborn\u00fd kan\u00e1l pro testing, ale brand a opakovan\u00e9 n\u00e1kupy si stav\u00edte na vlastn\u00edm webu. Marketplace berte jako akvizi\u010dn\u00ed kan\u00e1l, ne strategii.<\/li>\n<\/ol>\n

    Slovn\u00ed\u010dek pojm\u016f<\/h3>\n
      \n
    • Marketplace<\/strong> \u2014 online tr\u017ei\u0161t\u011b, kde mnoho prodejc\u016f nab\u00edz\u00ed produkty pod hlavi\u010dkou jedn\u00e9 platformy (Allegro, Amazon, eBay, Mall, Notino jako platform).<\/li>\n
    • Provize (commission)<\/strong> \u2014 procento z prodejn\u00ed ceny, kter\u00e9 marketplace strhne za zprost\u0159edkov\u00e1n\u00ed prodeje.<\/li>\n
    • OSS (One-Stop Shop)<\/strong> \u2014 re\u017eim evidence DPH pro prodej do jin\u00fdch zem\u00ed EU. M\u00edsto registrace v ka\u017ed\u00e9 zemi p\u0159izn\u00e1v\u00e1te DPH jednou v \u010cR.<\/li>\n
    • API (Application Programming Interface)<\/strong> \u2014 program\u00e1torsk\u00e9 rozhran\u00ed, p\u0159es kter\u00e9 spoj\u00edte sv\u016fj e-shop s marketplacem bez ru\u010dn\u00edho nahr\u00e1v\u00e1n\u00ed produkt\u016f.<\/li>\n<\/ul>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      N\u011bkter\u00e9 \u010desk\u00e9 e-shopy u\u017e dnes obsluhuj\u00ed p\u0159es Allegro.cz tolik zahrani\u010dn\u00edch objedn\u00e1vek, \u017ee tvo\u0159\u00ed a\u017e polovinu jejich obratu. Vypl\u00fdv\u00e1 to z \u010derstv\u00e9ho materi\u00e1lu, kter\u00fd Allegro publikovalo v Den\u00edku N a kter\u00fd dopl\u0148uje obraz toho, jak rychle se polsk\u00fd marketplace etabluje v \u010cesku. Platforma uv\u00e1d\u00ed, \u017ee nap\u0159\u00ed\u010d regionem propojuje 21 milion\u016f aktivn\u00edch nakupuj\u00edc\u00edch, z toho 3,3 milionu […]<\/p>\n","protected":false},"author":45,"featured_media":8562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[53],"tags":[147,180],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-e-commerce","tag-marketplace"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.biznisa.com\/wp-content\/uploads\/2026\/05\/allegro-shoptet-cesky-eshop-zahranicni-prodej.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/8557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/comments?post=8557"}],"version-history":[{"count":3,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/8557\/revisions"}],"predecessor-version":[{"id":8631,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/posts\/8557\/revisions\/8631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media\/8562"}],"wp:attachment":[{"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/media?parent=8557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/categories?post=8557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biznisa.com\/en\/wp-json\/wp\/v2\/tags?post=8557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}