Are you listening to your customers enough?

"We wouldn't be open even a day if it weren't possible. More than ninety percent of our guests pay by card..." says Bára Karpíšková from Bjukitchen in a recent interview with Forbes.

1. Convenience = customer care

When an operator emphasizes detail and a sense of home, like Bára, cash payment acts as an unattractive obstacle: a complication for both the guest and the operation. A card terminal not only speeds up the process, but also sends a clear signal: "we value your time".

2. Small detail, big value

As the Forbes story goes, Bára builds his business on kindness, a skilled team, and a connection to an authentic experience. Paying by card is just the kind of little thing that allows guests to feel carefree comfort — even white-haired grandmothers confidently beep their watches and walk on, satisfied.

3. How card payment contributes to customer care

• Hassle-free process: no queues, waiting, humiliation – cash is not enough.
• Flexibility and a modern feel: by offering digital payments, you show your customers that you are moving with the times.
• Increases confidence: the customer feels that you provide quality services — including smart payment.

4. Business implications

• Higher average spending – without having to withdraw cash, people are happy to pay more.
• Lower error rate – with a systematic process you prevent mistakes with money.
• Smooth daily operations – the owner can be away more and trust that operations are running smoothly.

5. Advice for entrepreneurs who are serious about it

1. Cards must be a given – at least a basic terminal is an investment in comfort and corporate culture.
2. Consider terminals with Apple/Google Pay capability – a modern payment method significantly increases brand perception.
3. Create unified experiences – offer a stylish environment, friendly service and modern payment. It's all part of a higher level of care.
4. Communicate it – “we accept cards” at the entrance or menu means “your comfort is important to me”.

Conclusion

Paying by card is not just a technical necessity — it is part of the philosophy of careJust as Bára Karpíšková at Bjukitchen doesn't just want to serve, but to take care of the guest, the modern payment method sends a signal to customers that "this place understands me." And that's a value that will be returned with loyalty and higher spending.